Site Essentials

Site traffic information and cookies

Servers located within SuperGroup plc and hosted by third party service providers outside the European Economic Area automatically log data about your visit to our site based on your IP address. This information does not identify you as an individual, but identifies the computer or other device you use to access the website. This information we collect is used to see where the site is being used in the world to ensure coverage, and for click stream analysis to help better understand site usage.

During the course of your visit to our website, we may also automatically download short text files called "cookies" to your computer. Cookies enable us to provide you with a better online experience by enabling the site to know that you have visited before and in some cases to record preferences in order to personalise your visit. Cookies also assist us to analyse the profile of our visitors. Cookies do not identify the individual user, but only the computer that is being used to view the site. These can be session cookies which are deleted when you close your browser and/or persistant cookies which remain on your computer for a longer period of time.

To delete or stop cookies being placed on your computer refer to the help menu on your internet browser. In a few cases blocking cookies may reduce the functionality of some sites or prevent access to them depending on your chosen browser options. For further information visit www.aboutcookies.org. This link will take you to another website that is opened in a new window. SuperGroup plc is not responsible for the content of the www.aboutcookies.org website.